Apple TV+ could be the next major streaming service to provide looker an ad - supported tier that would likely provide access to the service for less .
allot to aBusiness Insiderreport ( via9to5Mac ) , Apple has been on an ad executive hiring fling . Without bore you with the wad , the most late is Joseph Cody , a veteran of NBCUniversal .
The report last into more details :
“ The tardy bountiful hire is Joseph Cady , a 14 - year NBCUniversal advertizement White House whose most recent title was EVP of advanced advertising and partnerships , putting him in complaint of datum - drive and targeted TV advertising , Business Insider has learned . Cady also determine up and oversaw NBCU ’s partnerships with Amazon , Google , TikTok , and others . Earlier , he serve in scheme and development persona . ”
Apple has already bring on people with advertizing experience from self-aggrandising batsman like DirecTV , NBCUniversal , Peacock , and FanDuel , the report card say .
The report of the Apple TV+ service for top live sport , premium dramatic play , and Oscar - nominated flick continues to grow . The prestige is also supercharge by the complete absence of advert , save for pre - roll trailers for other show .
At $ 9.99 a month it ’s also much more affordable than the advertizing - free versions of Max and Netflix , although the content program library is n’t anywhere near as deep .
If Apple does go down the advertising route it ’s possible it could lower the price to around $ 5 - 7 per month and perhaps put up the price of the ad - free tier to be more in seam with the likes of Max and Netflix .
