The divine service everyone still calledHBO Maxis going to be officially called HBO Max again by the summer .
Warner Bros. Discovery is calling time on its baffling experiment to drop the prestigious HBO brand name from the streaming service following WB ’s merger with Discovery .
The alteration , pitch towards inform parents there ’d be loads for kids and families to observe too , confused consumer who wondered where they could view some of the best TV series ever created .
The company ’s Max Originals feel like off - make tv set , even though some of these award - winning shows were a striking with fans and critic likewise .
Now the company is admit defeat and returning to the old name to add that hallmark of quality back to the streaming service in an progressively militant surround . It means the HBO name will be returning to more of thebest TVhome screens around .
user log into Max today will see the message inform them : “ Same app . novel - ish name . The plot spin everyone ’s been wait for : Max is becoming HBO Max . come home this summer . ”
“ The powerful growth we have seen in our global streaming service is build around the lineament of our programming , ” said CEO David Zaslav . “ Today , we are bring back HBO , the firebrand that represents the highest character in media , to further accelerate that growth in the years ahead . ”
Opinion
File Max under New Coke as one of the most avertable marketing blunders ever . At the clock time this matte like Discovery big - footing Warner and wanting to verify it was an equal partner rather than an outgrowth . We ’re just happy the conclusion has been made to fetch HBO back into the equation .
