OPINION : Last hebdomad , Apple announced that it would bediscontinuing its Apple Music Voice Planin November , but could this point to a big problem than Siri ’s skills as a digital assistant ?
It ’s been just over two class since Apple enclose itsApple Music Voice Plan , a subscription grade of the society ’s music streaming service that invited users to get to the app ’s full catalogue of call for just £ 4.99 a month – but only through Siri .
While it was great to see an Apple Music plan that cost less than £ 5 a calendar month , the tier trust on user being content using Siri to voyage and play medicine . For HomePod users , this may have been a decent way to bring through money , but consume to incessantly ask Siri to wreak specific track probably was n’t as appealing a panorama for those wanting to stream music in the government agency or on public transport .
For me , the loss of Apple Music Voice alone does n’t feel in particular earth - smashing . However , I do think that it channelize to a universal problem with well out services that has reared its head often , especially in recent long time .
In 2016 , you could stream Netflix content with no ads for £ 5.99 a month , or in HD for £ 7.49 a calendar month . Now , the latter cost £ 10.99 a month plus an additional £ 4.99 for any family members who have moved out and want to cover watching on your plan . That ’s a 46 % growth for the same HD content ( on two screen at a prison term ) and neither of these architectural plan get down to factor in 4K.
More recently , Amazon warned that it would beintroducing ads to Prime Videofor anyone not uncoerced to pay an additional £ 2.99 a month on top of their usual subscription fee . Consider the fact that many family support to more than one of these streaming servicing and these small price increases quick add up with nothing new or exciting to show for them .
Apple did n’t explicitly unveil why it decide to finish the Apple Music Voice Plan , but this might be a sign that not everyone is well-chosen to make up less for a more modified experience on their pour apps of choice .
