It may surprise you to learn this was n’t already the case , but a new study testify streaming content is now overhaul traditional TV viewing methods .
According toNielsen , the authority on ratings and viewing habits in the United States , streaming services puzzle top charge in household last month .
In July , stream mental object on Netflix , Hulu , YouTube TV and more , amassed over a third of all viewing ( 34.8 % ) , pose cable length ( 34.4 % ) and broadcast ( 21.6 % ) .
While it ’s only one month , this is the first time streaming has beaten cable since Nielsen began taking record book and it did so by single-foot up an average of 190.9 billion hr per week during July . Streaming usage went up 3.2 % compared with June and 6.5 % in the year to particular date . Some of the numbers are quite eye watering , and Netflix go past the chain reactor with 8 % of all amassed viewing overall .
“ In July , Prime Video , Hulu , Netflix and YouTube reach new altitude again . Netflix gained 8 % share , boosted by the nearly 18 billion minutes of Stranger Things that viewers watched , complement by the near 11 billion minute of combined viewing of Virgin River and The Umbrella Academy , ” Nielsen writes in the report .
“ motion-picture show The Gray Man and The Sea Beast contributed over 5 billion minutes . Hulu ’s record part was help by the young time of year of Only slaying in the Building and The Bear , which combined for 3 billion minutes view . Amazon ’s Prime Video ’s 3.0 share was driven by the new series The Terminal List and raw sequence of The Boys , which net over 8 billion viewing minute . ”
Nielsen also ascribe streaming ’s momentum to a summertime where there has n’t been much in the manner of top unrecorded sports on cable and broadcast TV , as well as a “ retardation of new content on traditional idiot box . ”
